PixAI

A cute hedgehog curled into a ballA cute hedgehog curled into a ball
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PixAl is a web platform and mobile app that lets users create, edit, and share anime-style pictures while connecting with a vibrant community of manga lovers and artists.


They wanted to upgrade their brand with the right balance of futuristic, bizarre, and cute (or should we say ‘kawaii’). Let’s see what O0 brought to the table in one month.

Got 2 awards:

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Brand

The core idea behind the visual style is inspired by cyber-utopia and urban sci-fi. We aimed to convey the atmosphere of the newest city of the future with neon signs and futuristic technologies. This can be seen through the new color palette, which mostly features cool colors, digital font style, neon glow effects, and illustrations with cyber-techno worlds and anime-inspired characters.

Logo

AI tools act like a magic wand for creating, editing, and designing anime-style pictures, so we infused the logo with a touch of enchanting light.  

The resulting identity rolls out across the digital platform, merch, stickers, and socials.

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