Headway
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Headway is a learning app for personal growth. It delivers key insights from bestselling nonfiction books, giving users the knowledge they need without having to read each volume from cover to cover. O0 partnered with Headway to revamp the existing website matching a new, refreshed look with long-term business needs.
Headway’s new website showcases product features, explains how the app works, and invites people to start their microlearning journey. O0 used Headway’s existing brand book to design landing pages for both B2C and B2B audiences. We also updated other sections of the site, ensuring visual consistency throughout.
Headway is known for its custom illustrated covers that capture the essence of each book, along with its vibrant website visuals. Using the brand book as a starting point, O0 team developed fresh concepts and turned them into illustrated stories about the joy of learning and achieving goals.
To keep things fun, our team animated new Headway characters. We also added smooth transitions and features like explanatory sliders, turning static visuals into touchpoints that keep website visitors curious.
We are happy with the cooperation. Everything meets our expectations, and the website looks cool.