Social Media Specialist for Content Creation and Distribution

• Craft and lead a social media strategy that drives SWU’s goals.
• Work with our marketing team to ensure social media efforts align with broader campaigns.
• Take charge of all our social media channels – Facebook, Twitter, Instagram, LinkedIn, TikTok.
• Create content that clicks with our global audience, driving engagement.
• Monitor, analyze, and optimize social media performance to fuel continuous improvement.
• Stay ahead of the curve by keeping up with trends and the latest best practices.
• If you’re interested, you can take on extra marketing tasks – your initiative and growth mindset are highly valued.

• 1+ year of proven experience as a Social Media Manager or in a similar role.
• Strong understanding of how social media marketing works and how to achieve measurable results.
• Confidence in working with content plans, rubrics, and visuals.
• Ability to set clear technical tasks for designers and video production teams.
• Keen eye for distinguishing high-quality content from lower quality.
• Creativity to generate impactful and potentially viral content ideas.
• Proficiency in English to craft content that resonates with an international audience.
• Interest in design, tech, fashion, and visual communication trends.
• Strong drive for self-improvement, learning, and staying updated with best practices.
• Genuine curiosity, discipline, rationality, thoroughness, and proactivity.
• Ukrainian courage is a must.

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• Experience in creating and managing video content, especially TikTok videos and Reels.
• Expertise in running advertising campaigns, particularly Facebook Ads.