Less is more. Especially with eternal stationery. Nuka gives you a notebook and a pen that both last forever. Put your notes in, take a picture, clear them up, repeat. Conscious consumption is the heart of the brand and O0 mirrors that in visual identity.
It's one font, one doodle. Super utilitarian, not to distract from yourself. The real focus is on what you can draw, write, or scribble. It's your story, and Nuka gives you the tools to tell it.
Handwritten font draws a very straight line with that purpose, being both the message and the form. Nuka's brand is three co-s: collaborative, conscious, coherent. It's minimalistic to a point you can't really see it. Because it's not the center of the story. You are.
While Nuka's website is in the making, here is a quick peep.
🔴 And Nuka's branding brought O0 the fifth Red Dot award in total and the first Red Dot in Brands & Communication Design.
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